Managing the co-creation of value - Concepedia

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Managing the co-creation of value

3.4K

Citations

40

References

2007

Year

Adrian Payne, Kaj Storbacka, Pennie Frow

Journal of the Academy of Marketing Science

Value TheoryManagementBusinessCo-creationBusiness StrategyStrategyValue Co-creationStrategic ManagementArtsCo-productionValue Creation

References

	Year	Citations

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