Co-creating brands: Diagnosing and designing the relationship experience - Concepedia

Concepedia

Publication | Closed Access

Co-creating brands: Diagnosing and designing the relationship experience

684

Citations

57

References

2008

Year

Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox

Journal of Business Research

Relationship MarketingBrand EquityPersonal BrandingManagementBusinessBrand DevelopmentConsumer ResearchBrand StrategyMarketingRelationship Experience

References

	Year	Citations

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