Concepedia

Relationship Branding

Relationship Branding is a strategic marketing framework within business-to-business branding that focuses on cultivating long-term, trust-based interactions between organizations by emphasizing mutual value creation, consistent engagement, and relational equity as distinguishing features from transactional branding approaches.

103

Publications

9.3K

Citations

201

Authors

139

Institutions

Publications per year

2017–2026

25

Parents

Publications

103

A Communication-Based Marketing Model for Managing Relationships

Tom Duncan, Sandra E. Moriarty · Journal of Marketing · 1998 · 1.1K citations

, , +11

Co-creating brands: Diagnosing and designing the relationship experience

Adrian Payne, Kaj Storbacka, Pennie Frow et al. · Journal of Business Research · 2008 · 688 citations

, , +12

Reflections on Relationship Marketing in Consumer Markets

Richard P. Bagozzi · Journal of the Academy of Marketing Science · 1995 · 554 citations

, , +14

A Communication-Based Marketing Model for Managing Relationships

Tom Duncan, Sandra E. Moriarty · Journal of Marketing · 1998 · 442 citations

, , +11

Handbook of relationship marketing

Choice Reviews Online · 2000 · 382 citations

, , +12

1–5 of 103

Authors

201

  1. RJ
    Roderick J. Brodie

    University of Auckland, New Zealand

    2 publications · 127 citations

    2

    h-index

  2. MS
    Mark S. Glynn

    Auckland University of Technology, New Zealand

    2 publications · 95 citations

    2

    h-index

  3. CB
    Carlos Brito

    Universidade do Porto, Portugal

    2 publications · 44 citations

    2

    h-index

  4. SE
    Sandra E. Moriarty

    University of Colorado Boulder, United States

    2 publications · 1.5K citations

    2

    h-index

  5. IS
    Isabelle Szmigin

    University of Birmingham, United Kingdom

    2 publications · 121 citations

    2

    h-index

1–5 of 201

Institutions

139

  1. Temple University

    Philadelphia, United States

    3 h-index

    3 publications

    126 citations

  2. De Montfort University

    Leicester, United Kingdom

    3 h-index

    3 publications

    90 citations

  3. Berry College

    Rome, United States

    2 h-index

    1 publications

    18 citations

  4. Aarhus Business College

    Viby, Denmark

    2 h-index

    2 publications

    503 citations

  5. Monash University

    Melbourne, Australia

    2 h-index

    2 publications

    235 citations

  6. University of Strathclyde

    Glasgow, United Kingdom

    2 h-index

    2 publications

    73 citations

  7. Brunel University of London

    London, United Kingdom

    2 h-index

    3 publications

    133 citations

  8. University of Iowa

    Iowa City, United States

    2 h-index

    2 publications

    47 citations

1–8 of 139

Venues

  1. Industrial Marketing Management

    11 publications · 1K citations

    11

    h-index

  2. Journal of Business Research

    JBR · 9 publications · 1.2K citations

    9

    h-index

  3. Journal of Brand Management

    7 publications · 292 citations

    7

    h-index

  4. Electronic Commerce Research and Applications

    3 publications · 180 citations

    3

    h-index

  5. Journal of Retailing and Consumer Services

    3 publications · 210 citations

    3

    h-index

1–5