Concepedia

Joël Van Durme

JV

Statistics

Publications

5

Citations

227

H-Index

5

Active since

2002

Affiliations

University of Auckland(Current)

Joël Van Durme is an author at University of Auckland specializing in brand management, business, and marketing management.

Publications per year

2002–2003

5

Publications

5

Email Advertising: Exploratory Insights from Finland

Brett Martin, Joël Van Durme, Mika Raulas et al. · Journal of Advertising Research · 2003 · 87 citations

Business, Marketing, Marketing Management +9

Towards a Theory of Marketplace Equity

Roderick J. Brodie, Mark S. Glynn, Joël Van Durme · Marketing Theory · 2002 · 75 citations

Business, Marketing, Marketing Management +10

Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model

Joël Van Durme, Roderick J. Brodie, David Redmore · Marketing Theory · 2003 · 34 citations

Business, Strategic Management, Strategy +17

Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking

Rod J Brodie, Mark S. Glynn, Joël Van Durme · Marketing Theory · 2002 · 20 citations

Business, Marketing, Marketing Management +13

Email Advertising: Exploratory

Brett Martin, Joël Van Durme, Mika Raulas et al. · Journal of Advertising Research · 2003 · 11 citations

Business, Marketing, Marketing Management +9

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