Concepedia
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Publications
1
Citations
20
H-Index
Active since
2002
Rod J Brodie is an author specializing in strategic brand management, brand equity, and brand meaning-making.
Publications per year
2002–2002
Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking
Rod J Brodie, Mark S. Glynn, Joël Van Durme · Marketing Theory · 2002 · 20 citations
Business, Marketing, Marketing Management +13
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