Concepedia

Mika Raulas

MR

Statistics

Publications

7

Citations

780

H-Index

7

Active since

2003

Affiliations

University of Auckland(Current)

Mika Raulas is an author at University of Auckland specializing in marketing, marketing management, and business.

Publications per year

2003–2007

7

Publications

7

An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising

Marko Merisavo, Sami Kajalo, Heikki Karjaluoto et al. · Journal of Interactive Advertising · 2007 · 296 citations

Business, Marketing, Marketing Management +16

The impact of e‐mail marketing on brand loyalty

Marko Merisavo, Mika Raulas · Journal of Product & Brand Management · 2004 · 160 citations

Business, Marketing, Marketing Management +11

Building bridges for personalization: A process model for marketing

Jari Vesanen, Mika Raulas · Journal of Interactive Marketing · 2006 · 152 citations

Business, Marketing, Marketing Management +14

Email Advertising: Exploratory Insights from Finland

Brett Martin, Joël Van Durme, Mika Raulas et al. · Journal of Advertising Research · 2003 · 87 citations

Business, Marketing, Marketing Management +9

The effectiveness of targeted mobile advertising in selling mobile services: an empirical study

Marko Merisavo, Jari Vesanen, Antti Arponen et al. · International Journal of Mobile Communications · 2006 · 64 citations

Business, Marketing, Marketing Management +15

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