Concepedia

Antti Arponen

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1

Publications

63

Citations

1

H-Index

2006

Active since

Affiliations

University of Helsinki(Current)

Antti Arponen is an author at University of Helsinki specializing in management, marketing, and interactive marketing.

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Publications per year

2006–2006

1

Publications

1

The effectiveness of targeted mobile advertising in selling mobile services: an empirical study

Marko Merisavo, Jari Vesanen, Antti Arponen et al. · International Journal of Mobile Communications · 2006 · 63 citations

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