Concepedia

Jari Vesanen

JV

3

Publications

506

Citations

3

H-Index

2006

Active since

Affiliations

Aalto University(Current)

Jari Vesanen is an author at Aalto University specializing in marketing, management, and customer satisfaction.

Top concepts

Publications per year

2006–2007

3

Publications

3

What is personalization? A conceptual framework

Jari Vesanen · European Journal of Marketing · 2007 · 293 citations

, , +21

Building bridges for personalization: A process model for marketing

Jari Vesanen, Mika Raulas · Journal of Interactive Marketing · 2006 · 150 citations

The effectiveness of targeted mobile advertising in selling mobile services: an empirical study

Marko Merisavo, Jari Vesanen, Antti Arponen et al. · International Journal of Mobile Communications · 2006 · 63 citations

, , +16

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