Concepedia

Marko Merisavo

MM

Statistics

Publications

8

Citations

681

H-Index

8

Active since

2003

Affiliations

University of Auckland(Current)

Marko Merisavo is an author at University of Auckland specializing in marketing, business, and marketing management.

Publications per year

2003–2008

8

Publications

8

An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising

Marko Merisavo, Sami Kajalo, Heikki Karjaluoto et al. · Journal of Interactive Advertising · 2007 · 296 citations

, , +16

The impact of e‐mail marketing on brand loyalty

Marko Merisavo, Mika Raulas · Journal of Product & Brand Management · 2004 · 160 citations

, , +11

Email Advertising: Exploratory Insights from Finland

Brett Martin, Joël Van Durme, Mika Raulas et al. · Journal of Advertising Research · 2003 · 87 citations

, , +9

The effectiveness of targeted mobile advertising in selling mobile services: an empirical study

Marko Merisavo, Jari Vesanen, Antti Arponen et al. · International Journal of Mobile Communications · 2006 · 64 citations

, , +15

The effects of digital marketing communication on customer loyalty: an integrative model and research propositions

Marko Merisavo · Aaltodoc (Aalto University) · 2006 · 27 citations · Full text

, , +13

1–5 of 8