Concepedia

Simon Knox

SK

Statistics

Publications

35

Citations

4.5K

H-Index

27

Active since

1990

Affiliations

Cranfield University(Current)

Simon Knox is an author at Cranfield University specializing in marketing, business, and marketing management.

Publications per year

1990–2011

35

Publications

35

Co-creating brands: Diagnosing and designing the relationship experience

Adrian Payne, Kaj Storbacka, Pennie Frow et al. · Journal of Business Research · 2008 · 688 citations

Business, Marketing, Marketing Management +12

The six conventions of corporate branding

Simon Knox, David Bickerton · European Journal of Marketing · 2003 · 455 citations · Full text

Business, Marketing, Marketing Management +13

Cross-functional issues in the implementation of relationship marketing through customer relationship management

Lynette Ryals, Simon Knox · European Management Journal · 2001 · 434 citations · Full text

Business, Marketing, Marketing Management +16

Measuring and Managing Employer Brand Image in the Service Industry

Simon Knox, Cheryl Freeman · Journal of Marketing Management · 2006 · 263 citations

Management, Human Resource Management, Marketing +15

Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm

Rachael Maxwell, Simon Knox · Journal of Marketing Management · 2009 · 263 citations

Management, Organization Studies, Organizational Behavior +6

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