Concepedia
Statistics
Publications
1
Citations
263
H-Index
Active since
2009
Rachael Maxwell is an author specializing in organizational behavior, recruitment, and employer branding.
Publications per year
2009–2009
Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm
Rachael Maxwell, Simon Knox · Journal of Marketing Management · 2009 · 263 citations
Management, Organization Studies, Organizational Behavior +6
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