Lynette Ryals

Cross-functional issues in the implementation of relationship marketing through customer relationship management

Lynette Ryals, Simon Knox · European Management Journal · 2001 · 434 citations · Full text

Business, Marketing, Marketing Management +16

Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships

Lynette Ryals · Journal of Marketing · 2005 · 414 citations

Business, Marketing, Marketing Management +16

Customer relationship management in financial services: towards information-enabled relationship marketing

Lynette Ryals, Adrian Payne · Journal of Strategic Marketing · 2001 · 361 citations

Management, Information Technology, Marketing +9

Supply Chain Strategy: Its Impact on Shareholder Value

Martin Christopher, Lynette Ryals · The International Journal of Logistics Management · 1999 · 287 citations

Management, Strategy, Supply Chain Management +10

The Supply Chain Becomes the Demand Chain

Martin Christopher, Lynette Ryals · Journal of Business Logistics · 2014 · 185 citations

Management, Marketing, Supply Chain Management +12