Concepedia
Statistics
Publications
30
Citations
4.6K
H-Index
23
Active since
1990
Affiliations
University of Otago(Current)
Monash University
Cranfield University
The University of Melbourne
University of Waikato
David Ballantyne is an author at University of Otago specializing in marketing, business, and marketing management.
Publications per year
1990–2021
Relationship marketing: Bringing quality, customer service and marketing together
Martin Christopher, Adrian Payne, David Ballantyne et al. · International Business Review · 1995 · 838 citations · Full text
Business, Marketing, Marketing Management +16
Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
David Ballantyne, Richard J. Varey · Marketing Theory · 2006 · 800 citations
Management, Marketing, Marketing Management +12
Value propositions as communication practice: Taking a wider view
David Ballantyne, Pennie Frow, Richard J. Varey et al. · Industrial Marketing Management · 2010 · 399 citations
Social Sciences, Communication, Communication Theory +7
Dialogue and its role in the development of relationship specific knowledge
David Ballantyne · Journal of Business and Industrial Marketing · 2004 · 322 citations
Management, Knowledge Management, Marketing +17
The service-dominant logic and the future of marketing
David Ballantyne, Richard J. Varey · Journal of the Academy of Marketing Science · 2007 · 293 citations
Business, Marketing, Marketing Management +5
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