Concepedia

David Ballantyne

DB

30

Publications

4.6K

Citations

23

H-Index

1990

Active since

Affiliations

University of Otago(Current)

Monash University

Cranfield University

The University of Melbourne

University of Waikato

David Ballantyne is an author at University of Otago specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingCustomer SatisfactionBusiness StrategyMarketing StrategyRelationship MarketingMarketing InsightsConsumer ResearchInteractive Marketing

Publications per year

1990–2021

30

Publications

30

Relationship marketing: Bringing quality, customer service and marketing together

Martin Christopher, Adrian Payne, David Ballantyne et al. · International Business Review · 1995 · 837 citations

Relationship Marketing, Management, Customer Relationship Management +3

Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

David Ballantyne, Richard J. Varey · Marketing Theory · 2006 · 794 citations

Customer Satisfaction, Marketing Interaction, Consumer Research +18

Value propositions as communication practice: Taking a wider view

David Ballantyne, Pennie Frow, Richard J. Varey et al. · Industrial Marketing Management · 2010 · 392 citations

Value Propositions, Communication Study, Communication Strategy +4

Dialogue and its role in the development of relationship specific knowledge

David Ballantyne · Journal of Business and Industrial Marketing · 2004 · 319 citations

Negotiation, Interactive Process, Client-supplier Relationships +28

The service-dominant logic and the future of marketing

David Ballantyne, Richard J. Varey · Journal of the Academy of Marketing Science · 2007 · 290 citations

Customer Satisfaction, Service Logic, Service-dominant Logic +5

Rows per page

1–5 of 30