Concepedia

Richard J. Varey

RJ

Statistics

Publications

33

Citations

3.1K

H-Index

22

Active since

1993

Affiliations

University of Waikato(Current)

University of Salford

University of Otago

Eastern Institute of Technology

British Nuclear Fuel Limited (United Kingdom)

Richard J. Varey is an author at University of Waikato specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessMarketing CommunicationArtsOrganizational CommunicationConsumer ResearchMarketing StrategyBusiness StrategyCommunication

Publications per year

1993–2015

33

Publications

33

Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

David Ballantyne, Richard J. Varey · Marketing Theory · 2006 · 794 citations

Customer Satisfaction, Marketing Interaction, Consumer Research +18

Value propositions as communication practice: Taking a wider view

David Ballantyne, Pennie Frow, Richard J. Varey et al. · Industrial Marketing Management · 2010 · 392 citations

Value Propositions, Communication Study, Communication Strategy +4

The service-dominant logic and the future of marketing

David Ballantyne, Richard J. Varey · Journal of the Academy of Marketing Science · 2007 · 290 citations

Customer Satisfaction, Service Logic, Service-dominant Logic +5

Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for Transformative Change

Richard J. Varey · Journal of Macromarketing · 2010 · 242 citations

Welfare Agenda, Socially Responsible Product, Green Marketing +17

A broadened conception of internal marketing

Richard J. Varey, Barbara R. Lewis · European Journal of Marketing · 1999 · 222 citations

Systematic Review, Management, Business +14

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