Concepedia

Esther Gao

EG

1

Publications

50

Citations

1

H-Index

2020

Active since

Affiliations

University of Auckland(Current)

Esther Gao is an author at University of Auckland specializing in marketing communication, persuasion, and advertising.

Top concepts

Publications per year

2020–2020

1

Publications

1

Condoms and bananas: Shock advertising explained through congruence theory

Felix Septianto, Catherine Frethey‐Bentham, Esther Gao · Journal of Retailing and Consumer Services · 2020 · 50 citations

, , +6

Rows per page

1–1 of 1