Concepedia
Statistics
Publications
93
Citations
3.1K
H-Index
33
Active since
2014
Affiliations
The University of Queensland(Current)
University of Auckland
UNSW Sydney
Griffith University
Universitas Gadjah Mada
Felix Septianto is an author at The University of Queensland specializing in marketing, consumer research, and management.
Top concepts
MarketingConsumer ResearchManagementConsumer BehaviorBehavioral ScienceAdvertisingSocial SciencesBehavioral Decision MakingPersuasionPsychology
Publications per year
2014–2024
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong et al. · Journal of Advertising · 2021 · 231 citations
Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands
Felix Septianto, Yuri Seo, Amy Errmann · Journal of Business Ethics · 2020 · 119 citations
Marketing, Behavioral Sciences, Consumer Culture +14
Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste
Felix Septianto, Joya A. Kemper, Gavin Northey · Journal of Cleaner Production · 2020 · 106 citations · Full text
Food Choice, Customer Satisfaction, Behavioral Sciences +12
The effects of different, discrete positive emotions on electronic word-of-mouth
Felix Septianto, Tung Moi Chiew · Journal of Retailing and Consumer Services · 2018 · 79 citations
Online Customer Behavior, Advertising, Affective Design +11
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Felix Septianto, Loren Pratiwi · Marketing Letters · 2014 · 75 citations
Cognitive Appeal Advertisements, Advertising, Behavioral Decision Making +13
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