Concepedia

Felix Septianto

FS

93

Publications

3.1K

Citations

33

H-Index

2014

Active since

Affiliations

The University of Queensland(Current)

University of Auckland

Griffith University

Universitas Gadjah Mada

Felix Septianto is an author at The University of Queensland specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorBehavioral ScienceAdvertisingSocial SciencesBehavioral Decision MakingPersuasionPsychology

Publications per year

2014–2024

93

Publications

93

David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers

Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong et al. · Journal of Advertising · 2021 · 231 citations

Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands

Felix Septianto, Yuri Seo, Amy Errmann · Journal of Business Ethics · 2020 · 119 citations

Marketing, Behavioral Sciences, Consumer Culture +14

Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste

Felix Septianto, Joya A. Kemper, Gavin Northey · Journal of Cleaner Production · 2020 · 106 citations · Full text

Food Choice, Customer Satisfaction, Behavioral Sciences +12

The effects of different, discrete positive emotions on electronic word-of-mouth

Felix Septianto, Tung Moi Chiew · Journal of Retailing and Consumer Services · 2018 · 79 citations

Online Customer Behavior, Advertising, Affective Design +11

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Felix Septianto, Loren Pratiwi · Marketing Letters · 2014 · 75 citations

Cognitive Appeal Advertisements, Advertising, Behavioral Decision Making +13

Rows per page

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