Concepedia

Tung Moi Chiew

TM

12

Publications

515

Citations

12

H-Index

2005

Active since

Affiliations

Universiti of Malaysia Sabah(Current)

University of Auckland

The University of Queensland

Universitas Gadjah Mada

Tung Moi Chiew is an author at Universiti of Malaysia Sabah specializing in marketing, social sciences, and consumer research.

Top concepts

MarketingSocial SciencesConsumer ResearchManagementSocial PsychologyBehavioral Decision MakingEmotionPsychologyCommunicationConsumer Behavior

Publications per year

2005–2022

12

Publications

12

The effects of different, discrete positive emotions on electronic word-of-mouth

Felix Septianto, Tung Moi Chiew · Journal of Retailing and Consumer Services · 2018 · 79 citations

Online Customer Behavior, Advertising, Affective Design +11

Customers behaviourial responses to sales promotion: the role of fear of losing face

Nelson Oly Ndubisi, Tung Moi Chiew · Asia Pacific Journal of Marketing and Logistics · 2005 · 78 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +23

The antecedents and consequences of humour for service

Christine Mathies, Tung Moi Chiew, Michael Kleinaltenkamp · Journal of Service Theory and Practice · 2016 · 74 citations

Customer Satisfaction, Social Psychology, Communication +19

The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

Felix Septianto, Jake An, Tung Moi Chiew et al. · Journal of Business Research · 2019 · 52 citations

Customer Satisfaction, Social Identity, Loyalty Programs +12

The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin

Felix Septianto, Tung Moi Chiew, Nguyen T. Thai · Journal of Retailing and Consumer Services · 2019 · 35 citations

Culture, Advertising, International Business +12

Rows per page

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