Concepedia

Jake An

JA

Statistics

Publications

6

Citations

371

H-Index

6

Active since

2018

Affiliations

UNSW Sydney(Current)

The University of Sydney

University of Economics Ho Chi Minh City

Jake An is an author at UNSW Sydney specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementBrandingConsumer ResearchMarketing CommunicationMotivationSocial CapitalBrand ManagementConsumer Behavior

Publications per year

2018–2022

6

Publications

6

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

Peter N. Golder, Marnik G. Dekimpe, Jake An et al. · Journal of Marketing · 2022 · 173 citations · Full text

Knowledge Extraction, Relevant Knowledge Generation, Dominant Approach +22

Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives

Jake An, Diem Khac Xuan, Liem Viet Ngo et al. · Journal of Brand Management · 2018 · 88 citations

Marketing, Advertising, Social Identity Perspectives +11

The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

Felix Septianto, Jake An, Tung Moi Chiew et al. · Journal of Business Research · 2019 · 52 citations

Customer Satisfaction, Social Identity, Loyalty Programs +12

Transforming Social Capital into Performance via Entrepreneurial Orientation

Nguyễn Thành Long, Jake An, Liem Viet Ngo et al. · Australasian Marketing Journal (AMJ) · 2020 · 32 citations

Entrepreneurial Innovation, Entrepreneurial Phenomenon, Firm Performance +11

Customer advocates with a generous heart

Jake An, Liem Viet Ngo, Mathew Chylinski et al. · Journal of Services Marketing · 2019 · 13 citations

Customer Experience, Customer Satisfaction, Consumer Motivation +23

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