Concepedia

Diem Khac Xuan

DK

5

Publications

232

Citations

5

H-Index

2018

Active since

Affiliations

Macquarie University(Current)

Ho Chi Minh City Open University

RMIT University

Diem Khac Xuan is an author at Macquarie University specializing in consumer engagement, management, and marketing.

Top concepts

MarketingManagementConsumer EngagementBrand ManagementConsumer ResearchCustomer SatisfactionInteractive MarketingBrandingBusinessPsychology

Publications per year

2018–2024

5

Publications

5

Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives

Jake An, Diem Khac Xuan, Liem Viet Ngo et al. · Journal of Brand Management · 2018 · 88 citations

Marketing, Advertising, Social Identity Perspectives +11

Determinants of negative customer engagement behaviours

Diem Khac Xuan, Kaleel Rahman, Linda Robinson · Journal of Services Marketing · 2019 · 88 citations

Customer Experience, Customer Satisfaction, Consumer Motivation +19

Negative customer engagement behaviour in a service context

Diem Khac Xuan, Jana Bowden · Service Industries Journal · 2023 · 23 citations

Service Provider, Customer Satisfaction, Customer Experience +15

Negative customer engagement in emerging markets: cognitive dimension

Diem Khac Xuan, Kaleel Rahman, Linda Robinson et al. · Journal of Strategic Marketing · 2021 · 19 citations

Determinants of disengagement and negative customer engagement behaviour: expectancy disconfirmation and justice perspectives

Diem Khac Xuan, Jana Bowden · Journal of Services Marketing · 2024 · 14 citations

Rows per page

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