Concepedia

Jana Bowden

JB

30

Publications

3.6K

Citations

23

H-Index

2005

Active since

Affiliations

Macquarie University(Current)

University of Jyväskylä

The University of Adelaide

Monash University

Jana Bowden is an author at Macquarie University specializing in management, marketing, and customer satisfaction.

Top concepts

ManagementMarketingCustomer SatisfactionBusinessConsumer ResearchConsumer EngagementConsumer BehaviorInteractive MarketingEducationBrand Management

Publications per year

2005–2024

30

Publications

30

The Process of Customer Engagement: A Conceptual Framework

Jana Bowden · The Journal of Marketing Theory and Practice · 2008 · 1.3K citations

Customer Experience, Customer Satisfaction, Relationship Marketing +14

The four pillars of tertiary student engagement and success: a holistic measurement approach

Jana Bowden, Leonie Tickle, Kay Naumann · Studies in Higher Education · 2019 · 362 citations · Full text

Student Outcome, Student Retention, Performance Studies +13

Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework

Venkataiah Chittipaka, Satish Kumar, Uthayasankar Sivarajah et al. · Annals of Operations Research · 2022 · 220 citations · Full text

Innovation Adoption, Trade, Education +24

Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry

Jana Bowden · Journal of Hospitality Marketing & Management · 2009 · 214 citations

Customer Experience, Customer Satisfaction, Consumer Research +18

Engagement valence duality and spillover effects in online brand communities

Jana Bowden, Jodie Conduit, Linda D. Hollebeek et al. · Journal of Service Theory and Practice · 2017 · 214 citations

Customer Satisfaction, Digital Marketing, Consumer Research +22

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