Concepedia

Kay Naumann

KN

6

Publications

711

Citations

6

H-Index

2014

Active since

Affiliations

Macquarie University(Current)

Kay Naumann is an author at Macquarie University specializing in management, consumer engagement, and marketing.

Top concepts

MarketingManagementConsumer EngagementConsumer ResearchCustomer SatisfactionBusinessCustomer ServiceConsumer BehaviorMarketing InsightsInteractive Marketing

Publications per year

2014–2020

6

Publications

6

The four pillars of tertiary student engagement and success: a holistic measurement approach

Jana Bowden, Leonie Tickle, Kay Naumann · Studies in Higher Education · 2019 · 362 citations · Full text

Student Outcome, Student Retention, Performance Studies +13

Expanding customer engagement: the role of negative engagement, dual valences and contexts

Kay Naumann, Jana Bowden, Mark Gabbott · European Journal of Marketing · 2020 · 117 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +27

Service relationships and the customer disengagement – engagement conundrum

Jana Bowden, Mark Gabbott, Kay Naumann · Journal of Marketing Management · 2014 · 116 citations

Customer Satisfaction, Consumer Research, Service Relationships +19

Exploring customer engagement valences in the social services

Kay Naumann, Jana Bowden, Mark Gabbott · Asia Pacific Journal of Marketing and Logistics · 2017 · 51 citations

Customer Satisfaction, Organizations, Services Management +19

A Multi-Valenced Perspective on Consumer Engagement Within a Social Service

Kay Naumann, Jana Bowden, Mark Gabbott · The Journal of Marketing Theory and Practice · 2017 · 41 citations

Service Provider, Customer Satisfaction, Negative Manifestations +17

Rows per page

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