Concepedia

Mark Gabbott

MG

21

Publications

1.5K

Citations

17

H-Index

1991

Active since

Affiliations

Monash University(Current)

Macquarie University

University of Stirling

University of Strathclyde

Mark Gabbott is an author at Monash University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionMarketing InsightsCustomer ServiceInteractive MarketingConsumer Engagement

Publications per year

1991–2020

21

Publications

21

An empirical investigation of the impact of non‐verbal communication on service evaluation

Mark Gabbott, Gillian Hogg · European Journal of Marketing · 2000 · 170 citations

Service Provider, Customer Satisfaction, Consumer Research +19

International and Local Student Satisfaction: Resources and Capabilities Perspective

Felix Mavondo, Yelena Tsarenko, Mark Gabbott · Journal of Marketing for HIGHER EDUCATION · 2004 · 151 citations

Student Success, Higher Education Management, Education +9

Trust, Brand Equity and Brand Reality in Internet Business Relationships: An Interdisciplinary Approach

Colin Jevons, Mark Gabbott · Journal of Marketing Management · 2000 · 141 citations

Emotional Intelligence as a Moderator of Coping Strategies and Service Outcomes in Circumstances of Service Failure

Mark Gabbott, Yelena Tsarenko, Wai Hoe Mok · Journal of Service Research · 2010 · 124 citations

Customer Experience, Customer Satisfaction, Empathy +23

Expanding customer engagement: the role of negative engagement, dual valences and contexts

Kay Naumann, Jana Bowden, Mark Gabbott · European Journal of Marketing · 2020 · 117 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +27

Rows per page

1–5 of 21