25
Publications
1.9K
Citations
21
H-Index
1995
Active since
Gillian Hogg is an author at University of Strathclyde specializing in management, business, and marketing.
Top concepts
ManagementMarketingBusinessConsumer ResearchArtsCommunicationConsumer BehaviorSocial MediaHealthcare MarketingOrganizational Communication
Publications per year
1995–2015
25
25
On Great Service: A Framework for Action
Gillian Hogg, Leonard L. Berry · Journal of Marketing · 1997 · 293 citations
Fashion victim: the impact of fair trade concerns on clothing choice
Deirdre Shaw, Gillian Hogg, Elaine Wilson et al. · Journal of Strategic Marketing · 2006 · 218 citations
Rows per page
1–5 of 25