Concepedia

Colin Jevons

CJ

Statistics

Publications

25

Citations

1.9K

H-Index

19

Active since

1997

Affiliations

Monash University(Current)

Swinburne University of Technology

Curtin University

University of Birmingham

Macquarie University

Colin Jevons is an author at Monash University specializing in brand management, business, and marketing.

Publications per year

1997–2022

25

Publications

25

Memo to Marketers: Quantitative Evidence for Change

George Christodoulides, Colin Jevons, Jennifer Bonhomme · Journal of Advertising Research · 2012 · 313 citations

Business, Marketing, Marketing Management +17

Global branding and strategic CSR: an overview of three types of complexity

Michael Jay Polonsky, Colin Jevons · International Marketing Review · 2009 · 213 citations

Business, Strategic Management, Strategy +13

Internet‐enabled international marketing: A small business network perspective

Simpson Poon, Colin Jevons · Journal of Marketing Management · 1997 · 184 citations

Business, International Business, Marketing +13

Aesthetic theory and logo design: examining consumer response to proportion across cultures

Narelle Pittard, Michael T. Ewing, Colin Jevons · International Marketing Review · 2007 · 155 citations · Full text

Business, Marketing, Marketing Management +16

Universities: a prime example of branding going wrong

Colin Jevons · Journal of Product & Brand Management · 2006 · 153 citations

Business, Higher Education, Marketing +12

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