Concepedia

Jennifer Bonhomme

JB

Statistics

Publications

2

Citations

323

H-Index

2

Active since

2010

Affiliations

Monash University(Current)

Jennifer Bonhomme is an author at Monash University specializing in marketing management, marketing, and brand consumer relationships.

Publications per year

2010–2012

2

Publications

2

Memo to Marketers: Quantitative Evidence for Change

George Christodoulides, Colin Jevons, Jennifer Bonhomme · Journal of Advertising Research · 2012 · 313 citations

, , +17

The impact of user generated content on consumer based brand equity

Jennifer Bonhomme, George Christodoulides, Colin Jevons · BIROn (Birkbeck, University of London) · 2010 · 10 citations

, , +17

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