Concepedia
Statistics
Publications
43
Citations
3.3K
H-Index
30
Active since
2003
Affiliations
Monash University(Current)
Swinburne University of Technology
Deakin University
Rutgers, The State University of New Jersey
Australian Regenerative Medicine Institute
Yelena Tsarenko is an author at Monash University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionPsychologySocial SciencesBehavioral ScienceConsumer Decision Making
Publications per year
2003–2023
Environmental concern and environmental purchase intentions: The mediating role of learning strategy
Joshua Newton, Yelena Tsarenko, Carla Ferraro et al. · Journal of Business Research · 2015 · 242 citations
Behavioral Sciences, Green Marketing, Environmental Behavior +8
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
Riza Casidy, Yelena Tsarenko, Alistair R. Anderson · Journal of Brand Management · 2007 · 218 citations
Marketing, Big Five, Brand Personality +10
Human staff vs. service robot vs. fellow customer: Does it matter who helps your customer following a service failure incident?
Ting Hin Ho, Dewi Tojib, Yelena Tsarenko · International Journal of Hospitality Management · 2020 · 180 citations
Customer Satisfaction, Engineering, Fellow Customer +12
Understanding Consumer Intention to Use Mobile Services
Janeaya Revels, Dewi Tojib, Yelena Tsarenko · Australasian Marketing Journal (AMJ) · 2010 · 173 citations
Customer Satisfaction, Innovation Adoption, Digital Marketing +21
Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response
Yelena Tsarenko, Dewi Tojib · Journal of Marketing Management · 2015 · 169 citations
Socially Responsible Product, Consumer Uncertainty, Consumer Study +20
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