The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality - Concepedia

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The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality

218

Citations

24

References

2007

Year

Riza Casidy, Yelena Tsarenko, Alistair R. Anderson

Journal of Brand Management

MarketingBig FiveBrand PersonalityConsumer StudyConsumer PersonalityManagementBusinessConsumer ResearchBrand DevelopmentConsumer BehaviorBrand AwarenessBrand EquityConsumer Attitude

References

	Year	Citations

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