Concepedia

Brand Personality

Brand Personality is a distinctive set of human characteristics associated with a brand that differentiates it within the broader category of brand identity elements.

1.5K

Publications

132.4K

Citations

3K

Authors

1.3K

Institutions

Publications per year

2017–2026

547

Parents

Children

Publications

1.5K

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

, , +17

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 3.9K citations

, , +17

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.8K citations

, , +17

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson, Deborah J. MacInnis, C. Whan Park · Journal of Consumer Psychology · 2005 · 2.6K citations

, , +12

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.5K citations

, , +17

1–5 of 1.5K

Authors

3K

  1. YS
    Yongjun Sung

    Korea University, South Korea

    15 publications · 1.6K citations

    13

    h-index

  2. PV
    Pierre Valette‐Florence

    Université Grenoble Alpes, France

    11 publications · 842 citations

    11

    h-index

  3. IP
    Ian Phau

    Curtin University, Australia

    11 publications · 1.1K citations

    11

    h-index

  4. JA
    Jennifer Aaker

    Stanford University, United States

    12 publications · 11.5K citations

    11

    h-index

  5. AS
    Abhigyan Sarkar

    Institute of Management Technology, India

    10 publications · 641 citations

    10

    h-index

1–5 of 3K

Institutions

1.3K

  1. Curtin University

    Perth, Australia

    16 h-index

    36 publications

    3.7K citations

  2. The University of Texas at Austin

    Austin, United States

    15 h-index

    20 publications

    1.9K citations

  3. Concordia University

    Montreal, Canada

    13 h-index

    19 publications

    1.4K citations

  4. Tecnológico de Monterrey

    Monterrey, Mexico

    11 h-index

    21 publications

    1K citations

  5. Simon Fraser University

    Burnaby, Canada

    10 h-index

    13 publications

    654 citations

  6. University of Florida

    Gainesville, United States

    10 h-index

    15 publications

    880 citations

  7. University of Southern California

    Los Angeles, United States

    10 h-index

    16 publications

    7K citations

  8. Luleå University of Technology

    Luleå, Sweden

    9 h-index

    15 publications

    789 citations

1–8 of 1.3K

Venues

  1. Journal of Product & Brand Management

    72 publications · 6.6K citations

    40

    h-index

  2. Journal of Brand Management

    77 publications · 7K citations

    39

    h-index

  3. Journal of Business Research

    JBR · 64 publications · 6.2K citations

    37

    h-index

  4. Psychology and Marketing

    45 publications · 4.3K citations

    30

    h-index

  5. European Journal of Marketing

    EJM · 34 publications · 4K citations

    27

    h-index

1–5