Concepedia

Brand Personality Development

Brand Personality Development is a theoretical framework within consumer branding research that systematically outlines the processes and criteria by which a brand acquires, refines, and maintains a distinctive human-like character through strategic alignment of identity, communication, and consumer experience.

49

Publications

2.1K

Citations

112

Authors

74

Institutions

Publications per year

2017–2026

17

Parents

Publications

49

The birth of brand: 4000 years of branding

Karl Moore, Susan Reid · Business History · 2008 · 176 citations

, , +14

Brand development, tourism and national identity: The re-imaging of former Yugoslavia

Derek Hall · Journal of Brand Management · 2002 · 147 citations

, , +16

Using type font characteristics to communicate brand personality of new brands

Bianca Grohmann, Joan L. Giese, Ian D. Parkman · Journal of Brand Management · 2012 · 104 citations

, , +16

Implementing an intended brand personality: a dyadic perspective

Lucia Malär, Bettina Nyffenegger, Harley Krohmer et al. · Journal of the Academy of Marketing Science · 2011 · 101 citations · Full text

, , +12

A study of entrepreneurial brand building in the manufacturing sector in the UK

Emily Boyle · Journal of Product & Brand Management · 2003 · 95 citations

, , +15

1–5 of 49

Authors

112

  1. MT
    Muhammad Tahir Jan

    International Islamic University Malaysia, Malaysia

    2 publications · 49 citations

    2

    h-index

  2. KM
    Karl Moore

    University of Oxford, United Kingdom

    2 publications · 203 citations

    2

    h-index

  3. SR
    Susan Reid

    Bishop's University, Canada

    2 publications · 203 citations

    2

    h-index

  4. MA
    Muhammad Ahmed

    University of Management and Technology, Pakistan

    2 publications · 49 citations

    2

    h-index

  5. SR
    Stephen Ross

    New York University, United States

    2 publications · 121 citations

    2

    h-index

1–5 of 112

Institutions

74

  1. University of Leicester

    Leicester, United Kingdom

    2 h-index

    2 publications

    88 citations

  2. International Islamic University Malaysia

    Kuala Lumpur, Malaysia

    2 h-index

    4 publications

    98 citations

  3. Consumers Union

    Yonkers, United States

    1 h-index

    1 publications

    84 citations

  4. Nottingham Trent University

    Nottingham, United Kingdom

    1 h-index

    1 publications

    32 citations

  5. Aristotle University of Thessaloniki

    Thessaloniki, Greece

    1 h-index

    1 publications

    14 citations

  6. Coventry University

    Coventry, United Kingdom

    1 h-index

    1 publications

    37 citations

  7. National Institute of Technology Durgapur

    Durgapur, India

    1 h-index

    2 publications

    114 citations

  8. Centre Hospitalier Universitaire de Saint-Étienne

    Saint-Etienne, France

    1 h-index

    4 publications

    340 citations

1–8 of 74

Venues

  1. Journal of Brand Management

    7 publications · 444 citations

    7

    h-index

  2. Tourism Management

    2 publications · 88 citations

    2

    h-index

  3. Journal of Islamic marketing

    2 publications · 49 citations

    2

    h-index

  4. Journal of Product & Brand Management

    2 publications · 139 citations

    2

    h-index

  5. Sport in Society

    1 publications · 37 citations

    1

    h-index

1–5