Statistics
Publications
11
Citations
1.4K
H-Index
10
Active since
1996
Affiliations
Joan L. Giese is an author at Washington State University specializing in marketing, business, and consumer behavior.
Publications per year
1996–2013
11
11
Impression Management using Typeface Design
Pamela W. Henderson, Joan L. Giese, Joseph A. Cote · Journal of Marketing · 2004 · 348 citations
Social Sciences, Design, Marketing +13
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