Concepedia

Susan Reid

SR

47

Publications

3.3K

Citations

27

H-Index

1997

Active since

Affiliations

McMaster University(Current)

Bishop's University

University of Sheffield

University of Edinburgh

Northumbria University

Susan Reid is an author at McMaster University specializing in social sciences, business, and management.

Top concepts

Social SciencesBusinessManagementEducationInnovationArt HistoryCultureMarketingSocialismStrategic Management

Publications per year

1997–2022

47

Publications

47

The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model

Susan Reid, Ulrike de Brentani · Journal of Product Innovation Management · 2004 · 699 citations

Innovation Adoption, Industrial Engineering, Project Management +24

Effect of a Decision Aid on Knowledge and Treatment Decision Making for Breast Cancer Surgery

Timothy J. Whelan, Mark N. Levine, Andrew R. Willan et al. · JAMA · 2004 · 410 citations

Cold War in the Kitchen: Gender and the De-Stalinization of Consumer Taste in the Soviet Union under Khrushchev

Susan Reid · Slavic Review · 2002 · 197 citations · Full text

Consumer Research, Economic History, Popular Culture +22

The Fuzzy Front‐End of Discontinuous Innovation: Insights for Research and Management

Ulrike de Brentani, Susan Reid · Journal of Product Innovation Management · 2011 · 182 citations

Innovation Adoption, Project Management, Education +24

The birth of brand: 4000 years of branding

Karl Moore, Susan Reid · Business History · 2008 · 172 citations

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