Concepedia

Ulrike de Brentani

UD

29

Publications

4.7K

Citations

26

H-Index

1984

Active since

Affiliations

Concordia University(Current)

McMaster University

Bishop's University

Ulrike de Brentani is an author at Concordia University specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementNew Product DevelopmentBusiness StrategyMarketingInnovationStrategyProduct ManagementInnovation Management

Publications per year

1984–2015

29

Publications

29

The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model

Susan Reid, Ulrike de Brentani · Journal of Product Innovation Management · 2004 · 699 citations

Innovation Adoption, Industrial Engineering, Project Management +24

Innovative versus incremental new business services: different keys for achieving success

Ulrike de Brentani · Journal of Product Innovation Management · 2001 · 600 citations

Success and Failure in New Industrial Services

Ulrike de Brentani · Journal of Product Innovation Management · 1989 · 422 citations

Total Quality Management, Customer Satisfaction, Service Innovation +19

Success Factors in Developing New Business Services

Ulrike de Brentani · European Journal of Marketing · 1991 · 349 citations

Customer Satisfaction, Service Innovation, Services Management +16

Corporate Culture and Commitment: Impact on Performance of International New Product Development Programs

Ulrike de Brentani, Elko J. Kleinschmidt · Journal of Product Innovation Management · 2004 · 308 citations

Business Culture, Behavioral Environment Dimensions, Internationalization +20

Rows per page

1–5 of 29