Concepedia

Muhammad Ahmed

MA

6

Publications

256

Citations

6

H-Index

2014

Active since

Affiliations

University of Management and Technology(Current)

Bahria University

International Islamic University Malaysia

Muhammad Ahmed is an author at University of Management and Technology specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingCultureBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Research

Publications per year

2014–2021

6

Publications

6

From entrepreneurial education to entrepreneurial intention: a sequential mediation of self-efficacy and entrepreneurial attitude

Sheikh Usman Yousaf, Syed Ahmad Ali, Muhammad Ahmed et al. · International Journal of Innovation Science · 2021 · 137 citations

Education, Entrepreneurial Motivation, Entrepreneurship +16

Mergers and Acquisitions: Effect on Financial Performance of Manufacturing Companies of Pakistan

Muhammad Ahmed, Zahid Shahab Ahmed · 2014 · 32 citations

Firm Performance, Financial Integration, Law +19

An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study

Muhammad Ahmed, Muhammad Tahir Jan · Journal of Islamic marketing · 2015 · 30 citations

Digital Marketing, Consumer Research, Brand Strategy +19

Gratitude and Its Conceptualization: An Islamic Perspective

Syed Ahmad Ali, Muhammad Ahmed, Omar Khalid Bhatti et al. · Journal of Religion and Health · 2019 · 25 citations

Islamic Culture, Culture, Arabic +4

Development of Islamic banks’ brand personality (IBBP) model: a conceptual study in Malaysia

Muhammad Ahmed, Syed Ahmad Ali, Muhammad Tahir Jan et al. · Journal of Islamic marketing · 2019 · 17 citations

Conceptual Study, Brand Equity, Personal Branding +12

Rows per page

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