Concepedia

Abhigyan Sarkar

AS

40

Publications

1.8K

Citations

23

H-Index

2005

Active since

Affiliations

Institute of Management Technology(Current)

ICFAI Business School

Indian Institute of Management Kozhikode

Bentley University

Xavier School of Management

Abhigyan Sarkar is an author at Institute of Management Technology specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBrand ManagementBrand DevelopmentBusinessConsumer BehaviorBrand StrategyBrand AwarenessBrand Equity

Publications per year

2005–2024

40

Publications

40

Antecedents and consequences of brand love

Sanjit Kumar Roy, Abdolreza Eshghi, Abhigyan Sarkar · Journal of Brand Management · 2012 · 203 citations

Brand Equity, Management, Brand Strategy +8

Impact of Utilitarian and Hedonic Shopping Values on Individual's Perceived Benefits and Risks in Online Shopping

Abhigyan Sarkar · International management review · 2011 · 163 citations

Customer Satisfaction, Shopping Value, Consumer Uncertainty +25

Examination of the roles played by brand love and jealousy in shaping customer engagement

Abhigyan Sarkar, S. Sreejesh · Journal of Product & Brand Management · 2014 · 144 citations

Customer Satisfaction, Consumer Research, Brand Strategy +21

Understanding and measuring romantic brand love

Abhigyan Sarkar, Abhilash Ponnam, B. Kinnera Murthy · Journal of Customer Behaviour · 2012 · 100 citations

Marketing, Relationship Marketing, Culture +9

Brand love in emerging market: a qualitative investigation

Abhigyan Sarkar · Qualitative Market Research An International Journal · 2014 · 98 citations

Asian Market, Brand Strategy, Consumer Research +17

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