Concepedia

Abhilash Ponnam

AP

15

Publications

471

Citations

13

H-Index

2011

Active since

Affiliations

ICFAI Business School(Current)

Narsee Monjee Institute of Management Studies

Rajagiri Hospital

Taylor's University

Cochin University of Science and Technology

Abhilash Ponnam is an author at ICFAI Business School specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionMarketing StrategyConsumer BehaviorCultureBrand EquityBrand Strategy

Publications per year

2011–2018

15

Publications

15

Understanding and measuring romantic brand love

Abhigyan Sarkar, Abhilash Ponnam, B. Kinnera Murthy · Journal of Customer Behaviour · 2012 · 100 citations

Marketing, Relationship Marketing, Culture +9

Matching visitation-motives and restaurant attributes in casual dining restaurants

Abhilash Ponnam, M.S. Balaji · International Journal of Hospitality Management · 2013 · 94 citations

Customer Satisfaction, Restaurant Attributes, Hospitality Marketing +9

Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products

Abhilash Ponnam, S. Sreejesh, M.S. Balaji · British Food Journal · 2015 · 39 citations

Consumer Research, Brand Strategy, Ipi Strategy +21

Investigating the Process Through which E-Servicescape Creates E-Loyalty in Travel and Tourism Websites

S. Sreejesh, Abhilash Ponnam · Journal of Travel & Tourism Marketing · 2016 · 33 citations

Customer Satisfaction, Tourism Management, Tourism Supply +18

Factors Affecting Employee Engagement in India: A Study on Offshoring of Financial Services

Manish Gupta, Shirshendu Ganguli, Abhilash Ponnam · NSUWorks (Nova Southeastern University) · 2015 · 33 citations · Full text

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