Concepedia

M.S. Balaji

MB

78

Publications

6.8K

Citations

43

H-Index

2009

Active since

Affiliations

University of Nottingham Ningbo China(Current)

Taylor's University

École Supérieure de Commerce de Rennes

The University of Western Australia

ICFAI Business School

M.S. Balaji is an author at University of Nottingham Ningbo China specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorInteractive MarketingCommunicationDigital MarketingSocial Media

Publications per year

2009–2025

78

Publications

78

Linking green skepticism to green purchase behavior

See Kwong Goh, M.S. Balaji · Journal of Cleaner Production · 2016 · 433 citations

Public Policy, Green Marketing, Greenwashing +10

Value co-creation with Internet of things technology in the retail industry

M.S. Balaji, Sanjit Kumar Roy · Journal of Marketing Management · 2016 · 317 citations

Constituents and consequences of smart customer experience in retailing

Sanjit Kumar Roy, M.S. Balaji, Saalem Sadeque et al. · Technological Forecasting and Social Change · 2016 · 316 citations

Customer Experience, Customer Satisfaction, Smart Customer Experience +7

Predictors of customer acceptance of and resistance to smart technologies in the retail sector

Sanjit Kumar Roy, M.S. Balaji, Ali Quazi et al. · Journal of Retailing and Consumer Services · 2018 · 293 citations · Full text

Customer Satisfaction, Customer Acceptance, Mobile Commerce +14

Why people participate in the sharing economy: an empirical investigation of Uber

Zach W. Y. Lee, Tommy K. H. Chan, M.S. Balaji et al. · Internet Research · 2018 · 287 citations · Full text

Innovation Adoption, Digital Marketing, Consumer Research +23

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