Concepedia

B. Kinnera Murthy

BK

Statistics

Publications

2

Citations

191

H-Index

2

Active since

2012

Affiliations

University of Wisconsin–Milwaukee(Current)

B. Kinnera Murthy is an author at University of Wisconsin–Milwaukee specializing in brand equity, brand development, and brand management.

Top concepts

Publications per year

2012–2013

2

Publications

2

Understanding and measuring romantic brand love

Abhigyan Sarkar, Abhilash Ponnam, B. Kinnera Murthy · Journal of Customer Behaviour · 2012 · 100 citations

, , +9

Women entrepreneurs and business venture growth: an examination of the influence of human and social capital resources in an Indian context

V. Kanti Prasad, G. Mohan Naidu, B. Kinnera Murthy et al. · Journal of Small Business & Entrepreneurship · 2013 · 91 citations

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