Concepedia

Author

B. Kinnera Murthy

Also Known As

B Kinnera Murthy, B. KINNERA MURTHY, B. Kinnera Murthy, B.K. Murthy, BK Murthy, BSVVS. Murthy -

12

Publications

233

Citations

5

H-Index

11

Concepts

All Affiliations

BK

About

B. Kinnera Murthy is an author at University of Wisconsin–Milwaukee specializing in brand equity, brand development, and brand management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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100

2

Culture

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100

3

Marketing

1

1

100

4

Brand Development

1

1

100

5

Brand Management

1

1

100

B. Kinnera Murthy

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2

Publications

191

Citations

2

H-Index

YearCitations

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