Journal of Customer Behaviour

The Theory of Planned Behaviour

Barbara J. Phillips · 2019 · 497 citations

Public Health, Behavioral Sciences, Psychology +12

'Generation Z' children's adaptation to digital consumer culture: A critical literature review

Dina H. Bassiouni, Chris Hackley · 2014 · 241 citations

Social Sciences, Cultural Studies, Child Development +13

Circularity of customer service experience and customer perceived value

Anu Helkkula, Carol Kelleher · 2010 · 181 citations

Business, Marketing, Marketing Management +12

Exit <I>services</I> marketing - enter <I>service</I> marketing

Evert Gummesson · 2007 · 176 citations

Business, Marketing, Marketing Management +8

Psychological and cultural insights into consumption of luxury Western brands in India

Teck‐Yong Eng, J. Bogaert · 2010 · 162 citations · Full text

Social Sciences, Marketing, Social Psychology +17