51
Publications
3.5K
Citations
31
H-Index
1998
Active since
Chris Hackley is an author at Royal Holloway University of London specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchArtsMarketing CommunicationAdvertisingBrandingCultureBusinessBrand Strategy
Publications per year
1998–2024
51
51
Antecedents of luxury brand purchase intention
Kuang‐Peng Hung, Annie Chen, Norman Peng et al. · Journal of Product & Brand Management · 2011 · 336 citations
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