37
Publications
2.3K
Citations
23
H-Index
2002
Active since
Norman Peng is an author at University of Westminster specializing in marketing, business, and tourism.
Top concepts
MarketingBusinessTourismManagementConsumer ResearchConsumer BehaviorHospitality MarketingCustomer SatisfactionDestination MarketingHospitality Management
Publications per year
2002–2023
37
37
Antecedents of luxury brand purchase intention
Kuang‐Peng Hung, Annie Chen, Norman Peng et al. · Journal of Product & Brand Management · 2011 · 336 citations
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1–5 of 37