Concepedia

Anu Helkkula

AH

Statistics

Publications

23

Citations

2.3K

H-Index

17

Active since

2010

Affiliations

Hanken School of Economics(Current)

Aalto University

University of Turku

Cranfield University

Linköping University

Anu Helkkula is an author at Hanken School of Economics specializing in management, marketing, and customer satisfaction.

Top concepts

ManagementMarketingCustomer SatisfactionBusinessCustomer ServiceConsumer ResearchHospitality MarketingValue TheoryUser ExperienceConsumer Behavior

Publications per year

2010–2024

23

Publications

23

Characterizing Value as an Experience

Anu Helkkula, Carol Kelleher, Minna Pihlström · Journal of Service Research · 2012 · 581 citations

Customer Experience, Customer Satisfaction, Imaginary Value +24

Service experience co-creation: conceptualization, implications, and future research directions

Elina Jaakkola, Anu Helkkula, Leena Aarikka‐Stenroos · Journal of service management · 2015 · 396 citations

Customer Satisfaction, Service Innovation, Digital Marketing +24

Characterising the concept of service experience

Anu Helkkula · Journal of service management · 2011 · 286 citations

Customer Satisfaction, Services Management, Consumer Research +21

Archetypes of Service Innovation

Anu Helkkula, Christian Kowalkowski, Bård Tronvoll · Journal of Service Research · 2018 · 201 citations · Full text

Marketing, Customer Satisfaction, Service Logic +14

The changing role of the health care customer: review, synthesis and research agenda

Janet R. McColl‐Kennedy, Hannah Snyder, Mattias Elg et al. · Journal of service management · 2017 · 184 citations · Full text

Family Medicine, Customer Satisfaction, Health Care Customer +18

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