44
Publications
4.9K
Citations
26
H-Index
2007
Active since
Bård Tronvoll is an author at Karlstad University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingCustomer SatisfactionStrategic ManagementSocial InnovationService ManagementBusiness StrategyConsumer ResearchService Innovation
Publications per year
2007–2023
44
44
Transformational shifts through digital servitization
Bård Tronvoll, Alexey Sklyar, David Sörhammar et al. · Industrial Marketing Management · 2020 · 377 citations · Full text
Institutional logics matter when coordinating resource integration
Bo Edvardsson, Michael Kleinaltenkamp, Bård Tronvoll et al. · Marketing Theory · 2014 · 251 citations · Full text
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