Journal of the Academy of Marketing Science · 2010 · 1.4K citations · 74 references
BusinessMarketingOrganizationsService DesignService OperationsCo-creationExchange TheoryService Concept DevelopmentService StrategySocial ExchangeValue CreationCo-creation ProcessesService Ecosystem Value Co-creationSocial Knowledge ConstructionSocial Reality ConstructionValue Creation MechanismsValue Creation Models
74
Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations
AEA Papers and Proceedings · 2019 · 11K citations
Social Theory and Social Structure
Eva J. Ross, Robert Κ. Merton · The American Catholic Sociological Review · 1958 · 10.4K citations