Service Strategy

Service Strategy is a strategic management discipline that specifies how value creation through service offerings is planned, positioned, and aligned with organizational objectives, distinguished by its focus on customer engagement, service differentiation, and operational feasibility within service-intensive industries.

2.5K

Publications

315.5K

Citations

4.2K

Authors

1.5K

Institutions

Publications per year

2017–2026

535

Parents

It Service ManagementRetail Strategy

Children

Multichannel Service ManagementOmnichannel Service StrategyRetail Service ExperienceRetail Service OperationsService Channel StrategyService Delivery StrategyService Lifecycle ManagementService Revenue Management

Publications

2.5K

A Conceptual Model of Service Quality and Its Implications for Future Research

A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 1985 · 17.2K citations

Management, Marketing, Quality Management +16

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

A Conceptual Model of Service Quality and Its Implications for Future Research

A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 1985 · 10K citations

Management, Marketing, Quality Management +16

A Service Quality Model and its Marketing Implications

Christian Grönroos · European Journal of Marketing · 1984 · 6.5K citations

Business, Marketing, Marketing Management +14

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Business, Marketing, Organizational Behavior +10

1–5 of 2.5K

Authors

4.2K

HG
Heiko Gebauer
Swiss Federal Institute of Aquatic Science and Technology, Switzerland
33 publications · 6K citations
29
h-index
CG
Christian Grönroos
Hanken School of Economics, Finland
31 publications · 18.8K citations
27
h-index
BE
Bo Edvardsson
Karlstad University, Sweden
34 publications · 5.5K citations
26
h-index
CK
Christian Kowalkowski
Linköping University, Sweden
26 publications · 4K citations
22
h-index
SL
Stephen L. Vargo
University of Hawaiʻi at Mānoa, United States
20 publications · 26.6K citations
19
h-index

1–5 of 4.2K

Institutions

1.5K

1–8 of 1.5K

Venues

Journal of Services Marketing
124 publications · 12.6K citations
58
h-index
Journal of service management
86 publications · 9.1K citations
53
h-index
Journal of Service Research
JSR · 69 publications · 16.6K citations
52
h-index
International Journal of Service Industry Management
60 publications · 10.3K citations
43
h-index
Service Industries Journal
101 publications · 6.4K citations
40
h-index

1–5