Statistics
Publications
8
Citations
2.3K
H-Index
8
Active since
2007
Affiliations
Minna Pihlström is an author at Hanken School of Economics specializing in marketing, business, and marketing management.
Publications per year
2007–2012
8
8
Customer engagement in a Facebook brand community
Johanna Gummerus, Veronica Liljander, Emil Alexander Weman et al. · Management Research Review · 2012 · 935 citations
Characterizing Value as an Experience
Anu Helkkula, Carol Kelleher, Minna Pihlström · Journal of Service Research · 2012 · 595 citations
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