Johanna Gummerus

Customer engagement in a Facebook brand community

Johanna Gummerus, Veronica Liljander, Emil Alexander Weman et al. · Management Research Review · 2012 · 935 citations

Business, Marketing, Marketing Management +14

Technology readiness and the evaluation and adoption of self-service technologies

Veronica Liljander, Filippa Gillberg, Johanna Gummerus et al. · Journal of Retailing and Consumer Services · 2005 · 498 citations

Management, Information Systems, Management Information Systems +12

The service revolution and its marketing implications: service logic vs service-dominant logic

Christian Grönroos, Johanna Gummerus · Managing Service Quality · 2014 · 497 citations

Business, Marketing, Marketing Management +11

Exploring value propositions and service innovation: a service-dominant logic study

Per Skålén, Johanna Gummerus, Catharina von Koskull et al. · Journal of the Academy of Marketing Science · 2014 · 474 citations · Full text

Management, Innovation Management, Strategic Management +12

Customer loyalty to content‐based Web sites: the case of an online health‐care service

Johanna Gummerus, Veronica Liljander, Minna Pura et al. · Journal of Services Marketing · 2004 · 428 citations · Full text

Business, Management Information Systems, Marketing +15