Concepedia

Catharina von Koskull

CV

7

Publications

642

Citations

7

H-Index

2010

Active since

Affiliations

Hanken School of Economics(Current)

University of Vaasa

Catharina von Koskull is an author at Hanken School of Economics specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementService DesignService InnovationCultureBrandingInnovationValue TheorySocial Innovation

Publications per year

2010–2020

7

Publications

7

Exploring value propositions and service innovation: a service-dominant logic study

Per Skålén, Johanna Gummerus, Catharina von Koskull et al. · Journal of the Academy of Marketing Science · 2014 · 463 citations · Full text

Marketing, Customer Satisfaction, Value Propositions +12

The new wave of luxury: the meaning and value of luxury to the contemporary consumer

Hannele Kauppinen‐Räisänen, Johanna Gummerus, Catharina von Koskull et al. · Qualitative Market Research An International Journal · 2019 · 79 citations

Luxury, Value Theory, Consumer Research +27

Am I worth it? Gifting myself with luxury

Hannele Kauppinen‐Räisänen, Johanna Gummerus, Catharina von Koskull et al. · Journal of Fashion Marketing and Management · 2014 · 31 citations · Full text

Consumer Motivation, Value Theory, Consumer Research +21

Service development as practice: A rhetorical analysis of customer-related arguments in a service development project

Catharina von Koskull, Martin Fougère · Scandinavian Journal of Management · 2010 · 24 citations

Customer Satisfaction, Service Logic, Performance Studies +12

Increasing rigor and relevance in service research through ethnography

Catharina von Koskull · Journal of Services Marketing · 2020 · 18 citations

Qualitative Method, Culture, Social Research +15

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