46
Publications
4.2K
Citations
33
H-Index
1998
Active since
Chanaka Jayawardhena is an author at University of Hull specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingDigital MarketingConsumer Decision MakingMarketing Insights
Publications per year
1998–2024
46
46
Customer relationship building: The role of brand attractiveness and consumer–brand identification
Alaa M. Elbedweihy, Chanaka Jayawardhena, Mohamed H. Elsharnouby et al. · Journal of Business Research · 2016 · 313 citations · Full text
Marketing, Relationship Marketing, Customer Relationship Building +13
Charles Dennis, Bill Merrilees, Chanaka Jayawardhena et al. · European Journal of Marketing · 2009 · 262 citations · Full text
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