Statistics
Publications
46
Citations
4.2K
H-Index
33
Active since
1998
Chanaka Jayawardhena is an author at University of Hull specializing in management, marketing, and business.
Publications per year
1998–2024
46
46
Customer relationship building: The role of brand attractiveness and consumer–brand identification
Alaa M. Elbedweihy, Chanaka Jayawardhena, Mohamed H. Elsharnouby et al. · Journal of Business Research · 2016 · 313 citations · Full text
Marketing, Relationship Marketing, Customer Relationship Building +13
Charles Dennis, Bill Merrilees, Chanaka Jayawardhena et al. · European Journal of Marketing · 2009 · 262 citations · Full text
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