Alaa M. Elbedweihy

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Alaa M. Elbedweihy, Chanaka Jayawardhena, Mohamed H. Elsharnouby et al. · Journal of Business Research · 2016 · 313 citations · Full text

Marketing, Relationship Marketing, Customer Relationship Building +13

Strengthening consumer–brand relationships through avatars

Mohamed H. Elsharnouby, Chanaka Jayawardhena, Hongfei Liu et al. · Journal of Research in Interactive Marketing · 2022 · 46 citations

Digital Marketing, Consumer Research, Brand Strategy +25

Consumer-brand identification: A social identity based review and research directions

Alaa M. Elbedweihy, Chanaka Jayawardhena · The Marketing Review · 2014 · 34 citations

Social Identity, Advertising, Brand Equity +8

Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance

Mohamed H. Elsharnouby, Tamer H. Elsharnouby, Chanaka Jayawardhena et al. · Journal of Marketing Analytics · 2023 · 11 citations

Customer Satisfaction, Consumer Decision Making, Performance Studies +13