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553
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11.5K
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MarketingBusinessMarketing ManagementMarketing StrategyStrategic MarketingConsumer BehaviorSocial SciencesBrand ManagementManagementRelationship Marketing
Publications per year
2000–2024
553
553
An Overview of Content Analysis
Tracy Harwood, Tony Garry · 2003 · 711 citations
Towards Sustainability: The Third Age of Green Marketing
Ken Peattie · 2001 · 608 citations
Social media marketing and advertising
Yogesh K. Dwivedi, Kawaljeet Kaur Kapoor, Hsin Chen · 2015 · 396 citations · Full text
The Experience Economy and Commercial Experiences
Susanne H.G. Poulsson, Sudhir H. Kalé · 2004 · 309 citations
1–5 of 553